Whether you’re buying your first home or selling one you’ve owned for years, you may hear the term concessions come up in negotiations. In real estate, buyer concessions and seller concessions are incentives one party offers to make a deal more attractive or to help cover certain costs.
Understanding the difference between buyer and seller concessions—and how they can be used strategically—can help you save money, speed up the sale, or make your offer stand out.
Before you start negotiating, it helps to know what your loan program allows and how much closing cost support may be available. Getting mortgage pre-approval can also help you understand your budget, estimated costs, and how concessions may fit into your homebuying plan before you make an offer.
Get Pre-Approved Before You Offer
Seller concessions are costs the seller agrees to pay on the buyer’s behalf at closing. These can make it easier for a buyer to afford a home by reducing their upfront expenses. Common examples include:
Seller concessions are negotiated during the offer stage and are usually expressed as a dollar amount or a percentage of the purchase price. They may help reduce what you bring to closing, but they have to fit within your loan program’s rules and cannot typically be used toward your down payment.
If upfront cash is your biggest concern, you may also want to compare low down payment mortgage options before structuring your offer.
Buyer concessions are incentives or benefits that the buyer offers to the seller to make their offer more appealing—especially in a competitive, seller’s market. Instead of asking the seller to pay extra costs, the buyer offers terms or perks that can help the seller close quickly and smoothly.
Examples of buyer concessions include:
Buyer concessions can help you win a bidding war without necessarily increasing your offer price.
Concessions can be useful because they help bridge the gap between what buyers need and what sellers want. The key is understanding which concessions make sense for your situation, your market, and your financing.
For buyers, seller concessions can:
If your goal is to reduce upfront costs, options like down payment assistance, gift funds, or seller-paid closing costs may be worth reviewing as part of your full homebuying strategy.
For sellers, concessions can:
The right concession strategy depends on your market, loan type, and financial goals. ALCOVA can help buyers understand how concessions may affect cash to close, monthly payments, and overall affordability.
Most loan programs cap how much a seller can contribute. These limits apply to the lower of the purchase price or appraised value, and seller concessions can only be used toward allowable closing costs, not the down payment.
For example, FHA loans, VA loans, and USDA loans each have their own rules for seller concessions and eligible closing costs. If you are comparing programs, reviewing your home loan options can help you understand which path may fit your budget and concession strategy.
Concession limits vary by loan type, down payment, and property use. Before you rely on seller concessions in your offer, connect with a loan officer to confirm what your specific mortgage program allows.
Buyer concessions and seller concessions are valuable tools in real estate negotiations. They can bridge the gap between what one side wants and what the other can offer, helping deals close faster and with less friction. Whether you’re buying or selling, understanding how concessions work—and when to use them—can give you a strategic advantage in today’s market.
Buyer and seller concessions can be powerful tools, but they work best when they align with your loan program, closing costs, and overall homebuying strategy. Before you negotiate, connect with an ALCOVA loan officer to understand what options may be available to you.

ALCOVA Mortgage LLC | NMLS ID#40508 | www.nmlsconsumeraccess.org | Licensed in AL, AR, CO, DC, FL, GA, IL, IN, KS, KY, LA, MD, MI, MO, MS, NC, NJ, OH, OK, PA, SC, TN, TX, UT, VA, WA, WV | 308 Market Street SE, Roanoke, VA 24011 | 855.462.5268 | Georgia Residential Mortgage Licensee# 42101 | Licensed by the N.J. Department of Banking and Insurance
© 2026 ALCOVA Mortgage, LLC. All rights reserved.