headshot of russell smith
Russell Smith
Branch Partner
NMLS ID# 78989
Russell Smith
Branch Partner
NMLS ID# 78989

Licensed in:

NC, SC, VA

Visit:

301 Liberty St Suite 100, Whiteville, NC 28472

Mobile:

Office:

Get To Know Russell Smith

I am originally from...

Danville, VA and North Carolinian since 1 years old

This is what excites me about assisting people with their home loans...

Believe it or not, in my 32 years in mortgage lending, I have never been more excited and had more fun in strategizing with clients and partners to come up with the best real estate financing solutions to help clients achieve their dreams, working with amazing business partners to help them reach their business goals, and being a positive influence to others.

My favorite local activities are...

Hanging out with my wife Caroline and our family anywhere, snow & water skiing, golf, hiking, traveling, beach or pool time

Some of my go-to movies are...

Rocky, Star Wars, Naked Gun, Airplane, Sports & those cartoon movies that have adult humor in them

My favorite local hangouts are...

Bald Head Island, any beach, Johnny Lukes Kitchen Bar in Wilmington, Mr. P's in Southport, NC, Oyster Rock in Calabash, NC, Bistro 90

Here are some local organizations I support...

Church, Very Merry Christmas Tour – Whiteville NC, Children’s Home Society of NC

My dream vacation is...

Europe, Any cruises, Utah mountains, NC/TN mountains, Bald Head Island
Dream Team at ALCOVA Mortgage logo
Down payment money is available - see if you are eligible

About Russell Smith

I’m Russell Smith—a mortgage strategist guided by faith, grounded in family, and passionate about serving people well. I’m blessed to share life with my wife, Caroline, our growing family, and I’m incredibly proud of all of our children: Anna, Andrew, Brynnan, Drayton, and Harper—and our grandchildren, Oakland and Ollie Joseph. I’m also honored to work alongside children Anna and Andrew every day.

With 32 years of mortgage lending experience, I’m more excited than ever about helping people navigate homeownership. What we deliver is called “The Experience.” Our Dream Team is built on relationships, communication, and execution, because choosing a mortgage lender is about far more than numbers—it’s about trust and strategy.

From the mountains to the coast, I’d love to be your resource and advocate. Reach out anytime—let’s start the conversation.

“Let your light so shine…” — Matthew 5:14–16

Business Hours

Monday
8:00 AM - 6:00 PM
Tuesday
8:00 AM - 6:00 PM
Wednesday
8:00 AM - 6:00 PM
Thursday
8:00 AM - 6:00 PM
Friday
8:00 AM - 6:00 PM
Saturday
24h
Sunday
24h

Awards

  • 2025 Top Producer
  • 2025 Top Branch
  • 2025 Top Producer DSCR in Volume
  • 2025 Q4 Top Producer & Elite Manager

Achievements

  • Millionaire's Club 2nd Quarter 2022
  • Millionaire's Club 3rd Quarter 2022
  • Millionaire's Club 4th Quarter 2022
  • Elite Branch Manager 4th Quarter 2022
  • Millionaire's Club 1st Quarter 2023
  • Elite Branch Manager 1st Quarter 2023
  • Millionaire's Club 2nd Quarter 2023
  • Elite Branch Manager 2nd Quarter 2023
  • Millionaire's Club 3rd Quarter 2023
  • Millionaire's Club 4th Quarter 2023
  • Top Producer: Elite Branch 2023
  • Top Producer: Elite Branch 2025
  • Top Producer in Volume 2025
  • Top Producer DSCR in Volume 2025

Year Started

  • 1994
Follow us on Instagram
BREAKING: Despite a pre-round fingernail injury and dangerously cooled coffee, Russell Smith has officially finished another round and somehow closed several loans.

Sources say there were moments he wasn’t sure he’d make it through the day… especially after his favorite pen ran out of ink.

But champions don’t quit.

They adapt. They overcome. They hit “Reply All.”

🏆 Another legendary performance from the Mortgage Championship Tour.

#TheMasters #LoanOfficer #DreamTeamAtAlcova #mortgage

...

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Who else needed this reminder today? 🐥 

I learned that I’m better at guiding homeowners than I am ducklings. 

#lifelately #gratefulheart #slowmoments #worklifebalance #littlejoys dayinthelife

...

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Yesterday is gone.
Tomorrow isn’t promised.

But today is a gift.

So many people carry the weight of past mistakes, missed opportunities, and regrets. Others spend their days worrying about what might happen tomorrow.

But Jesus reminds us in Matthew 6:34:

“Therefore do not worry about tomorrow, for tomorrow will worry about itself. Each day has enough trouble of its own.”

God gives you grace for this moment,
strength for this day,
and peace for right now.

Don’t carry yesterday’s weight.
Don’t borrow tomorrow’s stress.

Just walk faithfully in today.

#FaithOverFear
#Matthew634
#ChristianEncouragement
#DailyFaith
#TrustGod
#FaithMessage
#ChristianMotivation
#GodsPlan
#DailyReminder
#FaithAndLife
#WalkByFaith
#ChristianInspiration
#OneDayAtATime

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Helping her find balance on the ice ⛸️

And helping my clients find theirs on the path to homeownership 🏡

Guidance makes all the difference.

#GuidanceMatters #MortgageLife #HomeJourney
#MortgageStrategist #TrustedLender

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When it comes to home and auto insurance, who you work with matters. That’s why I confidently refer my clients to Black Arrow Insurance. 🏹

As a loan officer, I see firsthand how important it is for families to have the right coverage in place — not just a quick quote, but a clear understanding of what they’re protecting. Black Arrow takes the time to walk clients through their home and auto policies, answer questions, and make sure everything lines up the way it should.

I believe in surrounding clients with trusted professionals who value education, integrity, and long-term relationships. Black Arrow Insurance is a team I trust to take great care of the people I serve, long after the closing table. 🏠🚗

#HomeAndAuto #BlackArrowInsurance #TrustedPartners #ClientFirst #ProtectWhatMatters

...

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You’ll build trust before you build deals.
Turns out, that’s the part that matters most.🤝🏼

#MortgageLife #2016 #TrustFirst #ThenAndNow #ProfessionalGrowth

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For a long time, I only turned to prayer when a mortgage situation felt completely out of our control — a job change, an unexpected hurdle, one of those moments where you’re left saying, “Lord, we need help.” And every single time, things worked out in ways I couldn’t explain. 🙌

As my faith matured, I realized something important. Jesus isn’t meant to be brought in only during the toughest moments. He belongs in all of it — the decisions, the work, the conversations, and the everyday responsibilities. Even mortgages. 🏠✝

#FaithInWork #JesusInEverything #PurposeOverProcess #ServeWithIntegrity #LoanOfficerLife

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Lucky in Loans ✨

A night to celebrate connections, community, and a little luck! 

So grateful to be part of a team that knows how to celebrate relationships, partnerships, and the work we do every day. Such a fun night with @alcova.mortgage ⭐️

Huge thanks to Marleigh at @thegarmentgal in Salem, VA for helping us look our best—my hat and Caroline’s outfit were amazing! 🤩 

#LuckyInLoans #AlcovaMortgage #MortgageLife #LoanOfficerLife #GatsbyParty

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Learn Before You Borrow

A smarter mortgage strategy build around you!

Maximize your VA benefit with confidence and strategy!

Build confidence before your first offer. Avoid costly surprises!

Strategize to support long-term wealth!

We gotta laugh!

Trusted By Homeowners

Darren Norris - 5.0
July 9, 2026

Darren - 5.0
July 10, 2026
Tabor City, NC

Russell and his team at AMAZING , I always enjoy doing business with Russell.

Ida Bagus Wanaprastha (wana) - 5.0
July 9, 2026

Russell was amazing to work with from beginning to end. As a new home buyer, I had no clue about the home purchasing process, but he guided us step by step and made everything feel much easier and less stressful. He had great communication, always responded quickly, and was very informative whenever we had questions. He took the time to explain everything clearly and helped us get the best rate and loan option for our family. We truly appreciate his patience, kindness, and professionalism throughout the whole process. He worked very well as a perfect team with our realtor, Charlie Jones, and we felt very supported by both of them. Thank you, Russell, for helping us with such an important milestone in our lives. We are very grateful for everything you did for us. Definitely recommend their service ⭐️⭐️⭐️⭐️⭐️⭐️

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ALCOVA Mortgage LLC | NMLS ID#40508 | www.nmlsconsumeraccess.org | Licensed in AL, AR, CO, DC, FL, GA, IL, IN, KS, KY, LA, MD, MI, MO, MS, NC, NJ, OH, OK, PA, SC, TN, TX, UT, VA, WA, WV | 308 Market Street SE, Roanoke, VA 24011 | 855.462.5268 | Georgia Residential Mortgage Licensee# 42101 | Licensed by the N.J. Department of Banking and Insurance

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