Power Up

Power Up Conference:
May 5, 2026

Join us this spring to feel empowered and inspired to take action, overcome challenges, and achieve your goals! At Power Up, you can engage with your ALCOVA Team, gain invaluable insights, and learn how to leverage our tools and resources to compete in our evolving industry.

Meeting Location

Please note - our meeting will be held in the Washington Lecture Hall which is located in the lower Conference Level at Hotel Roanoke.

The The Hotel Roanoke is currently undergoing renovations, so the restrooms near the Washington Lecture Hall will be closed. Please plan to use the restrooms located by the Crystal Ballroom instead.

EVENT SCHEDULE 

MONDAY | May 4th

4:00 PM - 5 PM: BP Meeting | Hotel Roanoke - Shenandoah B Room

5:00 PM - 9 PM: Power Up Mixer | 202 Social House - 202 Market St SE, Roanoke, VA

TUESDAY | May 5th

9:00 AM: Registration | Doors Open: Pre-Match Warm-Up

Step into the arena, grab your badge, and get ready – it’s all about showing up, leveling up, and bringing championship energy.

10:00 AM: Opening Bell | House Rules & Reminders | Nikki Dickens

Before we get into the action, we’re setting the tone—key reminders for the day and looking forward to what’s in store for the rest of 2026!

10:15 AM: Main Event Kickoff | Welcome to Mortgage Mania | Bobby Nicely

Hear from leadership on where we’re headed, what it takes to win in today’s market, and how ALCOVA continues to create a better way.

10:30 AM: Tag Team Feature Match | Candor in Action | Nick Pietrow – Director of Client Onboarding

Step into the future of underwriting. See how Candor is helping you move faster, clear conditions smarter, and build stronger, cleaner files from the start.

10:50 PM: Winning Strategies for Today’s Market | VP of Sales

Explore the deals many LOs are missing and how to position your current product lineup—low/no down payment options, non-QM, bridge loans, and equity lending—to win more business.

11:05 AM: BREAK

11:20 AM: Championship Roundtable | Underwriting Insights Panel

Get in the ring with our underwriting experts. Ask the tough questions, learn what wins approvals, and understand how to structure deals that go the distance.

12:00 PM: Intermission | Refuel & Reset | Lunch

Take a breather, connect with your team, and get ready for the second half of the day!

1:00 PM: Main Event | The Refi Playbook | Dale Vermillion

This is where opportunity meets execution. Learn how top performers are working their database, uncovering refinance opportunities, and confidently presenting options that convert.

2:15 PM: Lightning Round | Mobile Marketing in Real Time | Michael Sweigert

Turn your phone into a production tool. Learn how to quickly create impactful video content that keeps you top-of-mind and drives engagement.

2:30 PM: BREAK

2:45 AM: Hear From A Champion | Caleb Henson – Virginia Tech NCAA National Championship Wrestler

An NCAA National Champion Wrestler shares what it really takes to compete at the highest level. He’ll break down the “championship habits” that drive his success - from daily discipline to mental toughness - and how those same habits can help you level up in your own life and career.

3:00 PM: Insights From a Champion | Michael Sweigert + Caleb Henson

Join us for a live Q&A with an NCAA National Champion wrestler as he shares what it really takes to compete at the highest level.

3:30 PM: Promo Battle | Pitch Like a Pro | Michael Sweigert + Peers

Step up and hear how your peers are delivering their sales pitch. Real voices, real strategies, and real ways to sharpen your message.

4:00 PM: Founders’ Journey & Leadership Insights | Michael Sweigert + 3AM

Hear how Bobby, Billy & Rob got their start, what led to launching a mortgage company, a look into their day-to-day, and how they stay focused on growth and long-term success.

4:30 PM: Closing Remarks & SWAG Giveaway | Bobby Nicely

*Just like wrestling, card is subject to change without notice.

The Hotel Roanoke & Conference Center

110 Shenandoah Ave NW
Roanoke, VA 24016

(540) 985-5900