
Power Up Conference: October 12-14th, 2023
Finding simplicity in our complicated mortgage industry! Engage and network with your ALCOVA Team, and find inspiration from our guest speakers in overcoming challenges and pursuing excellence.
THANK YOU TO OUR EVENT SPONSORS!


The Hotel Roanoke & Conference Center
110 Shenandoah Ave NW, Roanoke, VA 24016
(540) 985-5900
EVENT SCHEDULE
THURSDAY, OCTOBER 12TH
6:00PM – ALL STAR SOCIAL DINNER – Meet up with our ALCOVA crew at 202 Social House (202 Market St SE, Roanoke, VA 24011). Thank you to Enact MI for sponsoring our dinner!
FRIDAY, OCTOBER 13TH
9:00AM – REGISTRATION OPENS – Check in and grab a small bite before we start the day!
10:00AM – WELCOME & KICKOFF
10:15AM – DR. JOEY FAUCETTE
11:00AM – DAVID LYKKEN
12:00PM – LUNCH
1:00PM – MARJORIE ADAM
1:30PM – DAVID LYKKEN
2:15PM – DR. JOEY FAUCETTE
SATURDAY, OCTOBER 14TH
TIME TBD – TAILGATE & FOOTBALL GAME – Enjoy our team tailgate and a fun game with Virginia Tech facing off against Wake Forest!
MEET OUR GUEST SPEAKERS!
DAVID LYKKEN
David Lykken, a 43-year industry veteran, has been an owner-operator of three mortgage banking companies, a software company and several leading consulting companies. For the past 14 years, David has been helping companies grow through consulting, executive coaching and communications. He works with C-Level executives and business owners primarily focusing on business and sales and marketing strategies, as well as helping companies create operational efficiencies. David regularly appears on FOX Business News as well as CNBC and currently hosts his own weekly radio podcast, Lykken on Lending.
DR. JOEY FAUCETTE
Dr. Joey Faucette transforms companies from a negative “Kevin Culture” to a positive work culture that increases productivity and profits. He is the culture architect of the Work Positive framework, certified Executive Coach, and best-selling author of Work Positive in a Negative World: Team Edition and his latest, Small Hinges Swing Big Doors. His work has appeared on Wall St. Journal Money Watch, CNBC, Fox Business News, Entrepreneur Media, and countless other sites. He also hosts the Work Positive Podcast.
MARJORIE ADAM
With over 20 years of local real estate experience, Marjorie is a data-driven master of market analysis whose pricing and tough negotiation skills consistently win for her clients. She’s also a passionate leader who not only inspires her team members to maximize their strengths, but also shares her expertise with Realtors across the country as a CORE Coach. Marjorie graduated from Susquehanna University in 1993 and spent almost 2 years traveling the country before moving back to Charlottesville to become a realtor. In addition to being consistently ranked as a top realtor in her local market, she also hosts our Real Estate Unscripted podcast.